홍보&마케팅학과

홍보&마케팅학과

Bachelor of Mass Communication (Hons) 
(Public Relations & Marketing)

  • Taylor's University

    MassCom (Public Relations & Marketing)

  • UWE

    Bachelor of Arts Journalism & Public Relation

테일러 대학교졸업장과 영국 University of the West of England 의 졸업장을 같이 취득하는 과정입니다.

University of the West of England 으로 편입할 수도 있습니다.

  • 1입학 월 : 3월, 8월
  • 23년 학사과정

강의 계획
(PROGRAMME STRUCTURE)

  • 11학년

    Semester 1 
    •Introduction to Mass Communication
    •Visual Communication
    •Critical & Creative Thinking
    •Communication Theory
    •MPU (U1A)*

    Semester 2 
    •Innovative Media
    •Media Writing
    •Intercultural Communication
    •Communication Research Fundamentals
    •MPU (U1B)*

    Short Semester 
    •Elective I
    •MPU (U2)*
    •MPU (U3)*
  • 22학년

    Semester 3
    •Publicity & Media Relations
    •Public Relations Principles
    •Promotional Writing
    •Principles of Marketing
    •Introduction to Management

    Semester 4 
    •Interactive Media
    •E-Marketing
    •Consumer Behavior
    •Crisis Management
    •Promotional Management

    Short Semester 
    •Brand Management
    •Elective II
    •MPU (U4)*
  • 33학년

    Semester 5 
    •Media Law & Ethics
    •Public Relations Consultancy
    •Issues in Marketing
    •Relationship Marketing
    •Professional Media Workshop

    Semester 6
    Internship

관련 직업

브랜드 메니저 Brand Manager
캠패인 관리자 Campaign Director
기업 문제 관리자 Corporate Affairs Manager
기업 통신 관리자 Corporate Communication Manager
외교관 Foreign Affairs Officer
시장 조사관 Market Researcher
홍보 & 마케팅 컨설턴트 Public Relations & Marketing Consultant
홍보 컨설턴트Public Relations Consultant
홍보 담당자 Publicist
전략 계획 담당자 Strategy Planning Manager

학비 안내

3년과정 총 학비
USD 29,289 / 102,511 RM / 약 3100만원